Tourism Western Australia has launched its follow-on marketing drive from the "Extraordinary taxi ride" campaign earlier this year.
Using video footage and images shot from the "Extraordinary taxi ride" campaign, Tourism WA has produced a new series of cinema, print, Qantas in-flight and online advertisements.
Three cinema ads are stories collected from the taxi ride, presented in documentary style, featuring the Bungle Bungle Range, Lake Ballard and the Ningaloo Reef.
Click here to see the second video.
Click here to see the third video.
