Everybody hurts
| Advertiser: | TAC (Transport Accident Commission) |
| Added: | 19 July 2010 |
Click on thumbnails :
Media Agency:
Mitchell & PartnersCreative director: Nigel Dawson
Art director: Peter Becker
Production company: Exit Films
The TAC (Transport Accident Commission) in Victoria has launched a public awareness campaign about the dangers of speeding.
The campaign is focused on the real-life tragedy of 19-year old Luke Robinson who died earlier this year in a road accident as a result of speeding. Grey Melbourne created 20 different TVCs that feature the family, friends and community members that were affected by Robinson's death, illustrating the campaign's taglines of 'everybody hurts' and 'the ripple effect'.
The initial TVCs will be followed by a three minute commercial to run during the Masterchef final on 25 July and seven 60-second themed stories.
The campaign will be supported with online, outdoor, print and radio advertising.
Click here to see the other TVCs.
latest comments
| 12:00PM |
"Look, i watched all 64 Super Bowl ads last night and was bitterly disappointed. I believe that I almost litera..." Stop it Super Bowl. on Australia needs ... |
| 12:00PM |
"You should change the name of this article to reflect its content more accurately.
How about:
ACP Magazines ..." CB on Magazines hit hard again |
| 8:41AM |
"Fairfax media seriously need a kick up the backside and have to change drastically. I just dont know if Gina i..." Michael on OPINION: Gina Rinehart's sub... |
blogs (click for more»)
SPARK: Potato-scented bus shelters, a Granny call centre and the meteoric rise of Pinterest
UM's Zoe Scaman brings you the best trends, unique thinking and cool innovations.
