Easy Lamb Roast

15 April 2013
 

Advertiser: Meat & Livestock Australia
Creative Agency: BMF

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Anyone can cook a roast lamb like mum... even if you're a burly biker. MLA's latest spot promotes mini roasts that cook in 30 minutes and make roasting so easy anyone can do it.

The spot features a big biker who has gotten in touch with his motherly side.

BMF's executive directors, Carlos Alija and Laura Sampedro said “There’s nothing like bringing together two unlikely worlds to create comedy and impact. It was important that while this ad was fun and light hearted it had a touch of humanity and authenticity. We ended up street casting most of the bikers and were amazed to see the mum in all of them.”

Production Co: Jungle Boys
Post Production: Method

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