Driven by obsession

24 May 2010

Advertiser: Hyundai
Media Agency: Initiative (NSW)

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Account Service: Amanda Wheeler, Kate McGeoch
Planning: Kathy O’Connor
Creative: Disciple (Peter Buckley & Tim Brown)
Production: Revolver/Animal Logic
Director: Bruce Hunt

Account Service: Amanda Wheeler, Kate McGeoch

Planning: Kathy O’Connor

Creative: Disciple (Peter Buckley & Tim Brown)

Production: Revolver/Animal Logic

Director: Bruce Hunt

Hyundai has launched a campaign for its latest model to hit the Australian market, the mid-sized sedan i45.

The campaign, created by Innocean in partnership with Disciple, launched on TV last night as the first part of an integrated campaign across cinema, print, an extensive online schedule, point of sale, out-of-home and displays at airports.

The television commercial will be the first element of this integrated campaign.  

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