You can ruin a good purchase by following it with a bad one, as pointed out in a new print campaign for Volkswagen by DDB Sydney.
The 'Ruined' series features the likes of runners and ice cream, a trampoline and a chandelier, and a bonsai tree and a hedge trimmer to illustrate that you should never cut corners with a bad purchase after buying something great.
The campaign is to promote Volkswagen's own branded Genuine Accessories.
Dylan Harrison, executive creative director at DDB Sydney, said: “Volkswagen is renowned for making cars of the highest standards. Their accessories are no different. And if you skimp on this seemingly trivial detail when buying a VW, you could be ruining the car.”
CREDITS:
Agency – DDB Sydney
ECD – Dylan Harrison
Creative group heads – Steve Hall and Dan Seager
Creative team – Michael Ashton and Lazrus Simons
Managing partner – Nicole Taylor
Group business director – Duncan Stevens
Account manager – Harry Mountier
Planner – Russ Mitchinson
Art buyer – Leesa Murray
Finished artist – Justin Hoyer
Print producer – John Wood
Production company – The Drawing Book
Illustrator – Mike Watt
Illustration producer – Bec Aitken
Media agency – Mediacom
Volkswagen Group Australia parts sales & marketing manager – David Brown
