Don't Bury Will

8 August 2012

Advertiser: Will Chapman

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20 year old former media executive Will Chapman has furthered his personal 'Don't Bury Will' campaign, with executions sharing his story and encouraging people to support organ donation.

The campaign was created by McCann and is led by a television spot leading consumers to its website, Don't Bury Me, where they can register for organ donation and share their decision with family and loved ones. The television spot is an edited version of Will's original online video, which saw Australian celebrities feature in support of the cause.

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