Don't accept laziness from your savings

20 May 2010

Advertiser: RaboDirect
Media Agency: Initiative (NSW)

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Head of Account Management, Rabo: Nitsa Lotus

Account Director: Holly Jonas

Digital Account Director: Emily Crooks

Planning Director: Hristos Varouhas

Head of Broadcast: Sean Ascroft

Creative - ATL
Executive Creative Director:
Garry Horner

Creative Director: Matt Kemsley

Copywriters: Tammy Keegan, Steve Dodds, Srinath Mogeri, Richard Shaw, Alistair Geikie

Art Directors: Sam Chappell, Janelle Shearer, David O’Sullivan, Miles Jeffereys, Luke Martin

Creative – Digital
Digital Creative Director:
Russ Tucker

 Digital Art Director: Craig Brooks

 Digital Copywriter: Mark Cimarosti

 Design: Aliza Nordin, Peter Chen, Jolene Chang

RaboBank's online bank is launching its biggest ever media campaign on Sunday (23 May), to promote the rebranding of RaboPlus to RaboDirect.

Created by Whybin\TBWA\Tequila, it will use TV, radio, print, outdoor, online, broadcast sponsorships and experiential activity throughout the rest of the year, as well as below-the-line PR strategies driven by BlueChip Communication. 

The theme "Don't accept laziness from your savings" drives the campaign, which promotes the rebranding with bonus interest rates. 

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