Head of Account Management, Rabo: Nitsa Lotus
Account Director: Holly Jonas
Digital Account Director: Emily Crooks
Planning Director: Hristos Varouhas
Head of Broadcast: Sean Ascroft
Creative - ATL
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Copywriters: Tammy Keegan, Steve Dodds, Srinath Mogeri, Richard Shaw, Alistair Geikie
Art Directors: Sam Chappell, Janelle Shearer, David O’Sullivan, Miles Jeffereys, Luke Martin
Creative – Digital
Digital Creative Director: Russ Tucker
Digital Art Director: Craig Brooks
Digital Copywriter: Mark Cimarosti
Design: Aliza Nordin, Peter Chen, Jolene Chang
RaboBank's online bank is launching its biggest ever media campaign on Sunday (23 May), to promote the rebranding of RaboPlus to RaboDirect.
Created by Whybin\TBWA\Tequila, it will use TV, radio, print, outdoor, online, broadcast sponsorships and experiential activity throughout the rest of the year, as well as below-the-line PR strategies driven by BlueChip Communication.
The theme "Don't accept laziness from your savings" drives the campaign, which promotes the rebranding with bonus interest rates.
