Determined to be different
| Advertiser: | Commonwealth Bank |
| Creative Agency: | Goodby Silverstein & Partners |
| Added: | 17 June 2010 |
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Media Agency:
Ikon CommunicationsProduction: Robber's Dog
Commonwealth Bank has enlisted Amelie director Jean-Pieree Jeunet for its latest marketing campaign.
The campaign is spearheaded by TVCs, and will also use print, online, outdoor and cinema.
The ads have been created to resemble black-and-white films and feature cinematic story-telling, in the style of Jeunet's Amelie.
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