David Jones is celebrating denim with its latest integrated campaign. The spot has empty pairs of jeans walking around looking for their soul mates.
The initiative aims to promote that retail giant now also stocks new denim designer brands such as Rag & bone.
Visual Jazz Isobar's associate planning director, Hannah Donovan said “For us, this campaign isn’t just about advertising denim but really adding value to the customer experience online and in-store. The focus has been on using digital technology and content to fast track people on their journey to find their perfect pair of jeans and ensure they have fun along the way”
The campaign will run across TV, press, out-of-home, experiential, in-store and digital.
