|Added:||04 September 2013|
"Tuckerinerer". It's just one word in the secret language of women. Shape wear brand Nancy Ganz has launched a campaign making light of the way women discuss slimming garments.
The campaign, created by Bashful, is running across print, digital and social media. It aims to promote its new Dream Fit Cotton range and aims to highlight the secret way in which women discuss the need for shapewear for different parts of their body - through hand gestures, sounds and fake words.
Former Australia's Next Top Model winner Tahnee Atkinson stars in the print campaign. Nancy Ganz is owned by Gazal.
“The campaign was informed by the insight that women have a secret language when it comes to talking shapewear. Many women are only just discovering the category and often don’t have the right language to talk about it,” said Dianne Taylor, Gazal group brand marketing manager. “We trust the campaign will resonate with women, highlighting that regardless of shape or size, all women want to look their best.”