Customer tools

10 June 2010
 

Advertiser: Metlink
Creative Agency: Marmalade Melbourne

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Public transport customer service agency Metlink  has designed four online tools; the website journey planner, downloadable stop-specific timetables, the free iPhone app and mobile phone departure board. 
The "customer tools" campaign aims to promote these tools with the tagline "public transport information wherever you are". 
The campaign used print, radio, outdoor and online.

Public transport customer service agency Metlink  has designed four online tools; the website journey planner, downloadable stop-specific timetables, the free iPhone app and mobile phone departure board. 

The "customer tools" campaign aims to promote these tools with the tagline "public transport information wherever you are". 

These tools have been in use for a year but previously were not widely promoted.

The campaign used print, radio, outdoor and online.

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