Hungry Jack's has kicked off a campaign promoting its "Country Burgers" with the reworked tagline "Hungry Jack's Makes It Better".
Created by Clemenger BBDO Sydney, the campaign uses the new mantra, which replaces the 16-year-old line "The Burgers Are Better At Hungry Jack's" in an effort to find greater relevance with an increasingly broad customer base.
The television campaign launched nationally today.
