Cherryford Hill

30 March 2011
 

Advertiser: Commonwealth Bank

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The Commonwealth Bank has launched a mobile-driven augmented reality print advertisement in mX magazine.

Readers are directed to download the CommBank 3D reader app with which they can then access Cherryford Hill, an interactive virtual town.

Created by Explore Engage, the app represents a leap forward in AR technology as it uses multiple markers to trigger the 3D experience.

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