BYO Cup Day

22 September 2011

Advertiser: 7-Eleven
Creative Agency: Leo Burnett Melbourne

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7-Eleven allowed customers to bring their own cups to fill with Slurpee yesterday.

The "BYO Cup Day" concept was developed by Leo Burnett Melbourne as a way of rewarding loyal Slurpee drinkers.

For 24 hours anything could be filled full of Slurpee, provided it fit within the designated size restriction (260mm x 230mm).

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