BYO Cup Day
| Advertiser: | 7-Eleven |
| Creative Agency: | Leo Burnett Melbourne |
| Added: | 22 September 2011 |
Click on thumbnails :
7-Eleven allowed customers to bring their own cups to fill with Slurpee yesterday.
The "BYO Cup Day" concept was developed by Leo Burnett Melbourne as a way of rewarding loyal Slurpee drinkers.
For 24 hours anything could be filled full of Slurpee, provided it fit within the designated size restriction (260mm x 230mm).
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