Burn
| Advertiser: | Coca Cola |
| Added: | 22 July 2010 |
Click on thumbnails :
Chief creative officer: Craig Davis
Executive creative director: Micah Walker
Creatives: Ian Williamson, Andrew Ostrom, Ruth Bellotti, Kirsty Gavin
Coke has unveiled the first stage of a three-year community marketing program in Europe for their energy drink Burn.
Publicis Mojo Sydney developed three videos, which were filmed within the skateboarding, snowboarding and music communities, in Philadelphia, Quebec and Mexico City respectively, in an attempt to position the brand for a youth market.
The online strategy will see the videos on 65 community channels, Burn-branded social media spaces and an online hub.
Click here to see "Peepshow".
Click here to see "Playground".
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