Breathe
| Advertiser: | Care Australia |
| Creative Agency: | DDB Melbourne |
| Added: | 08 September 2010 |
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Aid organisation Care Australia will unveil a multi-platform marketing campaign to garner support for its overseas work.
The TV spot focuses on supporting women and girls as a way to pull communities out of poverty.
Executive creative director: Grant Rutherford
Group creative directors: Ruben Cirugeda & Glen Dickson
Art director/copywriter: Gus Johnston
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Two Cents: Not so trendy
My favourite game at this time of year is sitting in a meeting and watching keenly as each person in the room competes to be the first to mention one of these new trends.
