Break-up day
| Advertiser: | Virgin Mobile |
| Creative Agency: | Publicis Mojo |
| Added: | 14 February 2011 |
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Media Agency:
MPGVirgin Mobile will launch a Valentine's Day-themed campaign tomorrow that encourages consumers to "break-up" with their current telco and switch to Virgin.
One Green Bean coordinated the experiential campaign, which will see teams of promo staff handing out chocolates and instructions on how to break-up with a telco.
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