|Creative Agency:||DDB Group New Zealand|
|Added:||05 December 2012|
YWCA Auckland has unveiled an initiative that aims to shed light on gender inequality in New Zealand where women get paid 10% less than men for doing the same job.
The spot features men having to pay 10% more for everyday things, purely because of their gender.
Bottoms Up have issued a writ, or at least written a letter, to Samsung, Ellen and Bradley demanding 5% royalties to avoid a messy tabloid affair over their flagrant abuse of their intellectual property: the awards selfie.