|Creative Agency:||DDB Group New Zealand|
|Added:||05 December 2012|
YWCA Auckland has unveiled an initiative that aims to shed light on gender inequality in New Zealand where women get paid 10% less than men for doing the same job.
The spot features men having to pay 10% more for everyday things, purely because of their gender.
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This week's inspiration includes Cascade's limited edition video, Coke's small world machines and tweet to record your TV show from Brazil.