The Smith's Snackfood Company is rolling out a push to promote its new Doritos flavours, "Hot Mexican Salsa" and "Thai Sweet Chilli".
Created by Clemenger BBDO Sydney, the "Battle of the Flavours" campaign pits Mexican wrestler "El Macho" against Muay Thai fighter "Thai-Phoon".
The integrated campaign will run across television, point-of-sale, online and social media.
