Barbie, You're Dumped

8 June 2011
 

Advertiser: Greenpeace

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Greenpeace has unveiled a campaign slamming Barbie manufacturer Mattel for sourcing packaging from Indonesian companies involved in rainforest destruction.

Created in-house by Greenpeace, the campaign centres around Ken "breaking up" with Barbie over her involvement in deforestation.

The global campaign is running online and via social media.

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