| Advertiser: | Garnier (L'Oreal) |
| Creative Agency: | Publicis Mojo (Melbourne) |
| Added: | 24 January 2012 |
L'Oreal will unveil a campaign for its Garnier Men Mineral Deodorant range featuring media personality John Burgess in a tie-up with The Comedy Channel's Balls of Steel.
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MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry.