Australia's Biggest Beauty Playground

Advertiser: Priceline
Creative Agency: Working Girls Creative
Added: 04 September 2013

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Digital: Hot Glue

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Priceline has launched a campaign to promote its annual diamond sponsorship of Bauer Media's 30 Days of Fashion and Beauty Festival, starring ambassador Jesinta Campbell.

It is the seventh year the retailer has partnered with the magazine publisher. But for the first time, the campaign includes metro and regional television elements. Print, experiential and in-store executions will the month-long push.

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