|Creative Agency:||Working Girls Creative|
|Added:||04 September 2013|
Priceline has launched a campaign to promote its annual diamond sponsorship of Bauer Media's 30 Days of Fashion and Beauty Festival, starring ambassador Jesinta Campbell.
It is the seventh year the retailer has partnered with the magazine publisher. But for the first time, the campaign includes metro and regional television elements. Print, experiential and in-store executions will the month-long push.
Bottoms Up have issued a writ, or at least written a letter, to Samsung, Ellen and Bradley demanding 5% royalties to avoid a messy tabloid affair over their flagrant abuse of their intellectual property: the awards selfie.