Australia
| Advertiser: | Vegemite (Kraft) |
| Creative Agency: | JWT Melbourne |
| Added: | 06 January 2012 |
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Kraft has unveiled an out-of-home Australia Day-themed campaign for its Vegemite spread. The campaign will promote limited edition Vegemite jars which will feature the products temporary name "Australia".
The campaign launches with billboards advertising, with metrolites and Adshels to be erected in a week.
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