At The Galeries

2 July 2010

Advertiser: IPOH Group - The Galeries

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Creative Director: David Mardon
Art Director: Jason Renel

The Galeries Victoria is launching a marketing campaign (8 July) to rebrand the Sydney shopping centre as The Galeries.

The 12-month campaign, created by independent agency The Shop, will be supported by social media activity and a series of experiential activities within The Galeries, including an exhibition of fixed-gear bikes and the stories behind them.

The Shop pushed forward what they saw as The Galerie's eclectic mix of stores that one wouldn't find in a normal shopping centre.

The campaign is across both print and online.

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