It's not just a jersey – it's a culture, at least that's what Adidas says in its campaign: Alive With Pride.
Iris Worldwide Sydney brings stars from the New Zealand Investec Super Rugby Blues, Crusaders, Highlanders, Chiefs and Hurricanes to talk about the stories behind the designs of the Adidas' jerseys for the new season.
“By adding value with the bigger story of history and meaning behind traditional symbolism, the pride of both players and fans alike extends far beyond the pitch and into the heartland of the provinces,” Adam Daysh, marketing manager for Adidas New Zealand said.
Limited edition posters of the striking designs are also given as a gift with each jersey purchased.
Credits
Agency
Penny Dixon, Managing Director
Mike Spirkovski, Executive Creative Director
Phil Shearer, Copywriter
James Griffiths, Art Director
Roger Dore, Producer
David Fleming, Designer
Josh Penno, Finished Artist
Dan Pankraz, Regional Strategic Director
Angie Laxton, Group Account Director
Courtney Borg, Account Executive
Client
Adam Daysh, Marketing Manager, adidas New Zealand
Artists
Blues – Tony Graystone
Chiefs – Leon Kipa
Hurricanes – Liam Gerrard
Crusaders – Joel Hart
Highlanders – Sarah Larnach
Agent/Producer – Rob Finn
Augusto
Michelle Walshe, Director
Rob Malloch, Account Director
David Cameron, D.O.P
Motion Graphics Design; Tany Caseanu & Shaun Madgwick
Mariano Segedin, Editor
Rebecca Richardson, Producer
Gabe Mueller, Sound
