$5 Monopoly Instant Scratchies
| Advertiser: | SA Lotteries |
| Creative Agency: | kwp! Advertising |
| Added: | 22 November 2011 |
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Media Agency:
MEC AdelaideSA Lotteries has launched an interactive competition using QR and Tapit technology which allows passers-by to tap their smartphone to enter.
The campaign is running on JCDecaux Highlight NFC-enabled panels. The creative was by kwp! Advertising, with MEC Adelaide coordinating.
The campaign is running across five locations in Adelaide's CBD, including Rundle Mall and Grenfell Street.
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