World Federation of Advertisers (WFA)

Latest News about World Federation of Advertisers (WFA)

WFA sets new global charter to improve marketing ecosystem 5 years ago

WFA sets new global charter to improve marketing ecosystem

The new charter from the The World Federation of Advertisers, that sets out eight clear principles, is a...

Pernod Ricard in global push to reunite media and creative 10 years ago

Pernod Ricard in global push to reunite media and creative

French spirits giant Pernod Ricard says the cycle has turned, the usefulness of the big agency groups...