The Work

Latest News about The Work

The Work: The simple delight of Cadbury’s boy on a bus 2 years ago

The Work: The simple delight of Cadbury’s boy on a bus

We take a look at VCCP’s work for Cadbury.

The Work: Klarna jumps into in-game advertising 2 years ago

The Work: Klarna jumps into in-game advertising

“After seeing the results that in-game advertising achieved for K-Rated, Klarna will be looking to...

Inside DDB Sydney's heart-wrenching Westpac campaign 4 years ago

Inside DDB Sydney's heart-wrenching Westpac campaign

At a time when banking is suffering one of its worst crises in recent history, Westpac and DDB Sydney...

Behind Asahi's mysterious and different beer ad 5 years ago

Behind Asahi's mysterious and different beer ad

The Monkeys Melbourne chief creative officer Ant Keogh and Asahi Beverages marketer Michael Vousden talk...

The Work: How naughty or nice was Myer's bauble? 5 years ago

The Work: How naughty or nice was Myer's bauble?

With a mission to create a campaign that went beyond traditional comms, Myer and Clemenger BBDO...

Behind the Work: How Stop the Horror impacted Australia's euthanasia laws 5 years ago

Behind the Work: How Stop the Horror impacted Australia's euthanasia laws

How do you get young Victorians to give a damn about the terminally ill? You present them with a...

Why V Energy got into gaming 5 years ago

Why V Energy got into gaming

V Energy was experiencing declining sales and relevance among 18 to 24 year–olds who had shifted their...

Leos Melbourne takes us behind the scenes of Bonds' crazy, sexy, cool ad 5 years ago

Leos Melbourne takes us behind the scenes of Bonds' crazy, sexy, cool ad

Forget big brash balls on billboards and radio hosts swinging from chin-up bars, the latest...