John Lewis

Latest News about John Lewis

John Lewis on tackling CX woes 5 years ago

John Lewis on tackling CX woes

British department store John Lewis is known for its dogged ‘never knowingly undersold’ mantra and...

Focus on long-term emotional ads or risk 'throwing marketing on the bonfire' 6 years ago

Focus on long-term emotional ads or risk 'throwing marketing on the bonfire'

John Kearon, an expert in advertising effectiveness, says markets waste one-third of their budgets on...