Carlton United Breweries (CUB)

Latest News about Carlton United Breweries (CUB)

VB steps outside traditional advertising with move into merch 5 years ago

VB steps outside traditional advertising with move into merch

Victoria Bitter is stepping outside traditional advertising in a bid to remain relevant to younger...

Ex-CUB marketer Richard Oppy exits for global role 5 years ago

Ex-CUB marketer Richard Oppy exits for global role

Currently Anheuser-Busch InBev's VP marketing, Asia Pacific South, Oppy will relocate to New York for...

CUB's in-house model is 'big risk', still heavily relies on agencies 5 years ago

CUB's in-house model is 'big risk', still heavily relies on agencies

“We spoke to our partners and of course some were disappointed to have lost some work and revenue but...

CUB launches in-house digital agency 5 years ago

CUB launches in-house digital agency

CUB CMO Richard Oppy says the in-house agency will only "slightly" impact the scope of work carried out...

CUB CMO Richard Oppy cracks open Carlton Draught’s return to TV 6 years ago

CUB CMO Richard Oppy cracks open Carlton Draught’s return to TV

After five years of being switched off, Carlton Draught made a bold return to TV. CUB CMO Richard Oppy...

GroupM AUNZ CEO: 'Procurement driving down cost to unsustainable levels' 6 years ago

GroupM AUNZ CEO: 'Procurement driving down cost to unsustainable levels'

GroupM Australia and NZ chief executive Mark Lollback says he has been surprised by the influence...