AdNews has teamed with NGen to help its members (those with less than five years experience in the industry) to have their voices heard. Each week a new member of the NGen committee will give their perspective on the latest industry news.
Fri, 02 March 2012
Search marketers need to be involved from the very beginning. But, we have made a good start - it just needs to happen more often.
Fri, 24 February 2012
We're eternally searching for an opportunity to tweet, devastated when we miss a photo op and desperate for witty captions and one-liners to share online.
Fri, 17 February 2012
If your brand is an integral part of my favourite TV show, or if you genuinely have something to offer me, then I'm happy to hear more.
Mon, 13 February 2012
As tomorrow's advertising leaders, we should be looking to develop stronger relationships and a deeper understanding between agencies and media partners.
Fri, 03 February 2012
Online shopping doesn't have a friendly human face - but is more professional and helpful than most department stores.
Mon, 30 January 2012
To say mobile wallet is the clever 'new' way of shopping is an understatement.
Mon, 23 January 2012
I personally can't see how they can limit redistribution of creativity, in an economy that's based on reproducing people, goods and services.
Mon, 16 January 2012
Goodbye mindless status updates, crude photos and updates after accounts have supposedly been 'hacked', and girls with overly plumped lips.
Mon, 12 December 2011
Small budgets and strict guidelines force charities to think laterally about their approach.
Mon, 05 December 2011
When you agree to a time with someone, they are trusting you, and vice versa with a finite resource.
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