AdNews has teamed with NGen to help its members (those with less than five years experience in the industry) to have their voices heard. Each week a new member of the NGen committee will give their perspective on the latest industry news.
Fri, 30 March 2012
MediaCom's David Bielenberg addresses the misconceptions of media planning.
Fri, 23 March 2012
MediaCom's Steph Karayannis discusses why the phrase 'Chinese Whispers' can be used as a metaphor for cumulative errors in communication.
Mon, 19 March 2012
Starcom's Beatrix Tanuwidjaja discusses the modern love affair with social media and why she's deemed it a "21st century obsessive compulsive disorder".
Fri, 09 March 2012
On Thursday the 1st March, ngen held their first ‘End of Summer Party’ with a Miami Vice theme event at Cargo Lounge.
Fri, 02 March 2012
Search marketers need to be involved from the very beginning. But, we have made a good start - it just needs to happen more often.
Fri, 24 February 2012
We're eternally searching for an opportunity to tweet, devastated when we miss a photo op and desperate for witty captions and one-liners to share online.
Fri, 17 February 2012
If your brand is an integral part of my favourite TV show, or if you genuinely have something to offer me, then I'm happy to hear more.
Mon, 13 February 2012
As tomorrow's advertising leaders, we should be looking to develop stronger relationships and a deeper understanding between agencies and media partners.
Fri, 03 February 2012
Online shopping doesn't have a friendly human face - but is more professional and helpful than most department stores.
Mon, 30 January 2012
To say mobile wallet is the clever 'new' way of shopping is an understatement.
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