The AdNews NGen blog

The AdNews NGen blog

AdNews has teamed with NGen to help its members (those with less than five years experience in the industry) to have their voices heard. Each week a new member of the NGen committee will give their perspective on the latest industry news.



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THE ADNEWS NGEN BLOG: Can we get excited about NFC?

Mon, 21 May 2012

MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry. more »


THE ADNEWS NGEN BLOG: The power of the introverts in a media world that won't stop talking

Mon, 14 May 2012

MediaCom's Taurean Coughlan sheds light on why the media industry needs to congratulate the introverts, not just the extroverts. more »


THE ADNEWS NGEN BLOG: Time Poor

Mon, 07 May 2012

Starcom's Beatrix Tanuwidjaja looks at some of the ways to achieve the ever-illusive work/life balance. more »


THE ADNEWS NGEN BLOG: User-first mentality

Mon, 30 April 2012

DGM Australia's Aman Talwar shares some of the best practices to help you build a high quality, user-friendly website. more »


THE ADNEWS NGEN BLOG: Is search still seen as the younger sister to display?

Mon, 23 April 2012

Mindshare's Yana Portnoy discusses the difference between search and display, and why they should be recognised as two separate disciplines. more »


THE ADNEWS NGEN BLOG: Being a non-drinker in a media world

Mon, 16 April 2012

NewsNet's Dominique Batschowanow shares the positives of being a non-drinker in the media world. more »


THE ADNEWS NGEN BLOG: 1 Year Anniversary

Tue, 10 April 2012

DGM's Aman Talwar reflects on his first year working in a digital agency, and shares the tips that helped him grow in his career. more »


THE ADNEWS NGEN BLOG: Something's missing from 'Media Planning 101'

Fri, 30 March 2012

MediaCom's David Bielenberg addresses the misconceptions of media planning. more »


THE ADNEWS NGEN BLOG: Chinese Whispers

Fri, 23 March 2012

MediaCom's Steph Karayannis discusses why the phrase 'Chinese Whispers' can be used as a metaphor for cumulative errors in communication. more »


THE ADNEWS NGEN BLOG: Social Media - A Love Affair

Mon, 19 March 2012

Starcom's Beatrix Tanuwidjaja discusses the modern love affair with social media and why she's deemed it a "21st century obsessive compulsive disorder". more »


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