The AdNews NGen blog

The AdNews NGen blog

AdNews has teamed with NGen to help its members (those with less than five years experience in the industry) to have their voices heard. Each week a new member of the NGen committee will give their perspective on the latest industry news.

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THE ADNEWS NGEN BLOG: The changing face of news content (part I)

Mon, 20 May 2013

Starcom Mediavest's Sam McGroder discusses how news content and reporting is constantly evolving to keep up with online. more »

THE ADNEWS NGEN BLOG: Is it time we ditched the banner ad?

Mon, 13 May 2013

MediaCom's Will Dawson asks if the industry is benefiting from banner ads or is it time to innovate? more »

THE ADNEWS NGEN BLOG: Find the creative technologist in all of us

Mon, 06 May 2013

PHD's Mimi Lu questions the need for creative technologists in Australia. She says understanding how technology impacts communications should be a part of everyone's job description. more »

THE ADNEWS NGEN BLOG: Storytelling in the age of multi-screening

Mon, 29 April 2013

MediaCom's Andrew Da Silva discusses storytelling and how it's important to consider multi-screens when communicating to an audience. more »

THE ADNEWS NGEN BLOG: A failure to launch... for mobile (Part II)

Tue, 23 April 2013

In part two of his blog, MEC's Joshua Campanella offers solutions on how agencies and marketers can overcome the obstacles that plague mobile marketing in Australia. more »

THE ADNEWS NGEN BLOG: A failure to launch... for mobile (Part I)

Mon, 15 April 2013

MEC's Joshua Campanella looks at why mobile has failed to launch in Australia and why harnessing this power-tool is crucial. more »

THE ADNEWS NGEN BLOG: Where did the drama go?

Tue, 02 April 2013

PHD's Tanya Chitty describes how our obsession with reality television has kicked drama to the curb, but can it make a comeback? more »

THE ADNEWS NGEN BLOG: Why branded content divisions can deliver value

Mon, 25 March 2013

ZenithOptimedia's Sophie Reeves outlines why it's so important to understand branded content and what good content really does for a brand. more »

THE ADNEWS NGEN BLOG:The outdoor journey from Ireland to Australia

Mon, 18 March 2013

APN Outdoor's Sarah Hughes tells of her adventure working in outdoor in Ireland and travelling to Australia to find the icing on the cake. more »

THE ADNEWS NGEN BLOG: Is Vine to YouTube what Twitter is to Facebook, or just a waste of time?

Mon, 11 March 2013

UM's Robert Bellamy explores how Twitter's Vine could either be the next big social platform or a massive flop. more »

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