AdNews editor-at-large Paul McIntyre unleashes his views on media and marketing industry moves and manoeuvres.
Thu, 03 November 2011
Unilever's chief marketing officer Peter Boone had one or two people excited at the Caxtons last week when he publicly admitted that the FMCG giant did a lot of crap ads.
Fri, 14 October 2011
Jane Huxley was clearly and publicly impressed with a Frenchman last week at the launch of the Fairfax Women's Network in Melbourne.
Wed, 13 July 2011
News of the World might be the lightning rod for all that is wrong with British journalism, but the stench around Oz journos is just as strong according to public opinion.
Thu, 31 March 2011
The television networks have 10 million TV spots to sell this year, triple what they had in 2009. Mission impossible?
Thu, 17 March 2011
The market is spooked by a possible long delay in the arrival of Ten's new CEO but James Warburton is said to be cucumber cool.
Thu, 24 February 2011
Given Lachlan Murdoch has so far struggled to pull Nova out of it's troubled spot McIntyre wonders what's in store for Network Ten. Is there trouble ahead?
Thu, 10 February 2011
Hamish McLennan talks to McIntyre about the reasons behind his departure from Y&R and what the future holds for one of Australia's most famous ad men.
Fri, 22 October 2010
Paul McIntyre speculates on how James Packer's raid on Ten might affect the way Harold Mitchell does his business in Australia's television landscape.
Thu, 14 October 2010
The new anti-siphoning rules will unleash a ripper of a dogfight, writes McIntyre
Tue, 12 October 2010
As Matthew Melhuish settles into his new role, McIntyre speculates on the challenges ahead for Photon's Australian agencies boss.
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