McIntyre Rants

McIntyre Rants

AdNews editor-at-large Paul McIntyre unleashes his views on media and marketing industry moves and manoeuvres.



McIntyre Rants: Unilever, we do crap ads

Thu, 03 November 2011

Unilever's chief marketing officer Peter Boone had one or two people excited at the Caxtons last week when he publicly admitted that the FMCG giant did a lot of crap ads. more »


McIntyre Rants: Fairfax exec masters the French flirt

Fri, 14 October 2011

Jane Huxley was clearly and publicly impressed with a Frenchman last week at the launch of the Fairfax Women's Network in Melbourne. more »


Australian journalists stink like the Brits

Wed, 13 July 2011

News of the World might be the lightning rod for all that is wrong with British journalism, but the stench around Oz journos is just as strong according to public opinion. more »


McIntyre Rants: Ten million TV spots for sale

Thu, 31 March 2011

The television networks have 10 million TV spots to sell this year, triple what they had in 2009. Mission impossible? more »


McIntyre Rants: Warburton cool on court case

Thu, 17 March 2011

The market is spooked by a possible long delay in the arrival of Ten's new CEO but James Warburton is said to be cucumber cool. more »


McIntyre Rants: Has Lachlan Murdoch blown it at Nova?

Thu, 24 February 2011

Given Lachlan Murdoch has so far struggled to pull Nova out of it's troubled spot McIntyre wonders what's in store for Network Ten. Is there trouble ahead? more »


McIntyre Rants: McLennan's return

Thu, 10 February 2011

Hamish McLennan talks to McIntyre about the reasons behind his departure from Y&R and what the future holds for one of Australia's most famous ad men. more »


McIntyre Rants: What Harold Mitchell will do now that Packer's bought into Ten

Fri, 22 October 2010

Paul McIntyre speculates on how James Packer's raid on Ten might affect the way Harold Mitchell does his business in Australia's television landscape. more »


McIntyre Rants: Federal Government rules in favour of Pay TV on anti-siphoning - now for the dog fight

Thu, 14 October 2010

The new anti-siphoning rules will unleash a ripper of a dogfight, writes McIntyre more »


McIntyre Rants: Matthew Melhuish: can he revive Photon's credibility in Australia?

Tue, 12 October 2010

As Matthew Melhuish settles into his new role, McIntyre speculates on the challenges ahead for Photon's Australian agencies boss. more »


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