Day Two of Creative Effectiveness was a stormer…
We plowed through our remaining papers, all of our pre-reading turned out to be a brilliant idea.
From all the papers we read we managed to create a short list of 10 that were worthy of the ultimate accolade. Unfortunately, despite our strong start all of the Australian papers fell by the wayside! Getting stuck somewhere between the scale of the US and the brutal rigour of the UK. The Australian papers were still highly rated, but the group really achieved the goal of pushing to the limit what an effectiveness paper could be.
With an extra day up our sleeves we are having a jury lunch on the beach and then we all jump into our press responsibilities before the presentation of the actual awards tomorrow evening.
Sudeep Gohil is on the Cannes Creative Effectiveness Jury. He is executive planning director and one of the founding partners of Droga5. This is his 5th mission to Cannes.