Day 5
28. CP&B believe in ‘Delusional Positivity’ where anything is possible even when people say “there is no fucking way you can do this”.
29. The counter counterfeit commission idea for Mini died five times before it was sold.
30. At the Majestic, French maids actually look like this. We just couldn’t think of a way to take a photo of the real thing without getting kicked out, so here’s a stock photo.
31. An interesting way to think about the brand you’re working on: If it was your business, what would you do for it?
32. It’s hard to take photos of speakers who are also ninjas. (He really was a ninja from Japan who talked about the creativity in anime.)
33. Sir Ken Robinson is shameless about plugging his books but thinks we should question things we think are obvious and those things we take for granted.
34. Michelin restaurant meals come with excellent foam.
Cristian Staal is associate creative director at SapientNitro. Marianne Harvey is senior writer.