Ed Kicker: Not Loathsome, but bad branding
It’s funny that with so much money put into branding how some companies can get it so wrong and can fail to notice the obvious.
And so there I was eating a pie at Sydney airport, quite possible made from carrion, when I spotted a store selling carry on luggage.
You’d think that the name Carry One would have been the obvious choice of name but no doubt there was some intellectual property problem that got in the way.
Instead it’s called Carri-On. But its logo makes it look like carrion.
For the record, and apologies to Aussies for using the Oxford Concise Dictionary, the definition is:
Carrion n. & a.
1 n. dead putrefying flesh; anything vile, garbage, filth;
2. a. rotten, loathsome
A tragedy in branding.
It’s funny that with so much money put into branding how some companies can get it so wrong and can fail to notice the obvious.
And so there I was eating a pie at Sydney airport, quite possibly made from carrion, when I spotted a store selling carry-on luggage and travel stuff.
You’d think that the name Carry-On would have been the obvious choice of name but no doubt there was some intellectual property problem that got in the way.
Instead it’s called Carri-On. But its logo makes it look like Carrion.
For the record, and apologies to Aussies for using the Oxford Concise Dictionary, the definition is:
Carrion n. & a.
1. n. dead putrefying flesh; anything vile, garbage, filth;
2. a. rotten, loathsome
A tragedy in branding.
latest comments
| 4:40PM |
"Crowd sourcing the name of a state is wrong on so many levels. States aren't brands, they are places." Scarey on South Australia's name on the... |
| 3:46PM |
"How about "Yawnsville"" Darren on South Australia's name on the... |
| 2:47PM |
"For any creatives struggling with Online Video contact Adstream and ask about AdReach, a leading edge, end-to-..." Robert Manning on Creatives struggling ... |
