Ed explores a speech given by Sir Martin Sorrell, and thinks Sorrell's insights regarding contemporary apps and technology are spot on. more »
29 Jun 10 |
Ed agrees with the thesis that Apple's iPad is actually a backward step for media because its one-way interface is turning consumers back into a passive audience again. more »
06 Apr 10 |
Ed reckons brands are missing a trick if they don't bother to listen in to the welter of warts 'n all feedback from social networking consumers. more »
16 Apr 10 |
Ed explores the copyright free-for-all that abounds in the digital age. more »
22 Apr 10 |
Ed wonders why traditional media doesn't claim more of the increasingly valuable real estate on the screens of our mobile phones. more »
10 Mar 10 |
Ed gives in to temptation and buys an iPad, but thinks it has a long way to go if we are to call it the future of media. more »
22 Jun 10 |
Ed rates which breed of marketing services agency is best equipped to realise clients' digital aspirations. more »
13 Apr 10 |
Ed plays Foursquare and talks up its wide-ranging commercial opportunities. more »
05 Mar 10 |
As the iPad launches in Australia, Ed ponders its potential impact. more »
28 May 10 |
Ed promotes the customer as king in a modern marketing world that's all about you and where you are. more »
18 Mar 10 |
Ed is not overly optimistic the iPad will prove the saviour for print publishers in Australia. more »
19 May 10 |
In the world of blogs, online commentary and social media Ed explores how to maintain reputations online. more »
10 Jun 10 |
Ed says we should not be defining new media boundaries in old media sensibilities. more »
05 May 10 |
