News of the World
might be the lightning rod for all that is wrong with British
journalism but the stench around Australian journalists is just as
strong if public opinion is anything to go by.
We’re surely a
smug lot given our public standing. And thin-skinned too.
The latest data from
Roy Morgan in May puts newspaper journalists just above car salesmen,
real estate agents and wait for it, “advertising people”, in how
the public rates professions for “integrity and honesty”. Yep,
newspaper journalists are third from the bottom on these attributes
and what’s worse, TV journalists and talkback radio jocks have more
cred.
Let’s start with
thin-skinned. For a profession that thrives on dishing out criticism
and creating tension, very rarely can we take what we give. We often
get things wrong, rarely admit it and are frequently repelled by the
idea that we should publicly acknowledge our mistakes and publicly
document corrections. It does happen but only reluctantly.
Transparency is really meant for others.
I’ve spent 17
years working on various newspapers – The
Australian, The
Sydney Morning Herald, The
Age, The
Australian Financial Review and The
New Zealand Herald – and there is a
common thread across all of them. First, there’s an underlying
tendency to write for colleagues and editors, not the reader. The
tone and angle of a story is often about ensuring colleagues and
journalist competitors deem it a “good story”. That will often
mean creating tension and conflict where there might not be any. It’s
partly why the “news” is so often negative when there might be
positive angles in abundance.
The culture on a
newspaper’s editorial floor is one where we must create drama and
remain cynical. Any praise or positivity is viewed as “soft” by
the collective “we”. There are exceptions, of course, in sporting
stories, music, celebrities and film. But that can and does turn on a
dime. To be fair, all my copy has circled the business pages but it’s
no different there.
Journalists also
hunt in packs. The press gallery in politics is a classic. There is
an intangible force which herds the press gallery in the same
direction. The mandate then simply becomes to outdo each other on
beating up the latest nuance.
Labor’s former
finance minister, Lindsay Tanner, made this point rather well earlier
this week in The Australian. Tanner in his latest book, Sideshow,
dumbing down democracy, said media
“routinely trivialises and distorts political content so much that
it bears little connection with reality”. Too true. His closing
argument this week was that while politicians are rightly subjected
to relentless criticism, “sections of the media can be very quick
to cry foul when they get the same treatment. It’s time to take a
good hard look at themselves.” Hear, hear, Mr Tanner.
There are many solid
counter arguments as to why journalists carry themselves as they do
but in the end there is plenty of fodder for us to take stock.
With all the
pressure that is bearing down on the profession, one would think
there might spring some reflection and humility amongst journalism’s
practitioners. Rather, the editorial culture persists, usually
defensively, in viewing itself as untouchable and infallible – all
those arrogant traits journalists typically despise in others.
“Sometimes the
public hate us for good reason,” Professor Alan Knight, the head of
journalism at UTS in Sydney told me the other day. “Sometimes they
hate us because we tell the truth. There is also a cultural shift
going on where people are demanding more entertainment. Look at Fox
News in the US. It’s entertainment and prejudice dressed up as news
and current affairs. Some journalists have played along with that.
But not everyone is doing a poor job.”
Very true.
Journalism’s defenders rightly argue telling the truth often means
you’re not liked. But there is also a very powerful old adage which
still rings true too often - never let the truth get in the way of a
good story. There’s plenty of that going on in Australian
journalism. Perhaps that’s why we’re so highly (un)rated? Anyway,
enough of this. On to the next yarn with all the balance I can
muster.
Australian journalists stink like the Brits
13 July 2011