The Award was established to foster the next generation of advertising, marketing and media industry leaders in Australia. Entrants must devise a Strategy to assist the Chief Marketing Officer in positioning marketing as a ‘value creator’ rather than a cost item within the company.
"Finally. Some sensible thinking around big data.
John Hegarty said it all recently in Ad Age "It's because I'..."
Kate Richardson on AAMI, GIO: 'Too muc...
"Cume figure or average audience! That's the question here."
DTM on Son of Singo blasts radio report...
"It's hardly surprising that a Fairfax outlet tried to ignore the elephant in the room, but AdNews should have ..."
Mike Jacobson on Son of Singo blasts ra...