The Award was established to foster the next generation of advertising, marketing and media industry leaders in Australia. Entrants must devise a Strategy to assist the Chief Marketing Officer in positioning marketing as a ‘value creator’ rather than a cost item within the company.
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"Finally. Some sensible thinking around big data.
John Hegarty said it all recently in Ad Age "It's because I'..." Kate Richardson on AAMI, GIO: 'Too muc... |
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"Cume figure or average audience! That's the question here." DTM on Son of Singo blasts radio report... |
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"It's hardly surprising that a Fairfax outlet tried to ignore the elephant in the room, but AdNews should have ..." Mike Jacobson on Son of Singo blasts ra... |