archives

Welcome to the AdNews text archives collection, dating back to 1998.

Search for advertising, media and marketing news in Australia; find old stories about media, creative and digital agencies, as well as media owners and the world's top brands. Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the issues in the marcomms industry. Only subscribers have access to the archives. Subscribe to AdNews

Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.

Tactical ads are dead! Long live the tactical post!

07 Jun 2013

Last week we called for your submissions for a new slot, tactical ad of the week. Well, that didn't work. John Mescall and Matty Burton give their take on the life and death of the tactical advert. more »

WPP's Twitter deal could have big TV impact

07 Jun 2013

WPP has entered a global data and analytics partnership with Twitter. Mindshare Australia's chief digital officer Ciaran Norris reckons there are interesting local implications for TV ads. more »

Report slams gambling ads but committee members want more action

07 Jun 2013

A government committee report has this morning come out swinging against gambling commercials during sports broadcasts, but some have argued the report does not go far enough. more »

For brands with bling: Advertisers flock to high-definition

07 Jun 2013

If you're a glamorous brand and you're not producing high-definition TV commercials, then there's something seriously wrong with you. Well, that's if new Adstream data is anything to go by. more »

MFA Awards: Revved up

07 Jun 2013

Entry deadlines for the 2013 Media Federation Awards are fast approaching. Check out Starcom's winning entry from last year, Shannons 'Supercar Showdown'. more »

Sexually suggestive Pam Anderson ad 'not our proudest moment', says agency

07 Jun 2013

The Australian agency behind the sexually suggestive Pamela Anderson ad causing a major stir in the UK has admitted the commercial was not its "proudest moment". more »

For one night only: The Greens' same-sex marriage ad

07 Jun 2013

The Greens has launched a TV ad in support of same-sex marriage. But it only aired last night on one cable channel and won't again for the foreseeable future. more »

Shock to the cistern: Big splash for brutal loo stunt

07 Jun 2013

Half prank, half horror. This brutal hidden-camera spot should make you think long and hard about drink driving. Really. It's unlike any public safety campaign you've seen before. more »

Melinda Eskell passes away

07 Jun 2013

Former Ogilvy and Clemenger boss Melinda Eskell sadly passed away overnight in London. more »

The 60 Second Briefing: A quick read with your morning coffee

07 Jun 2013

Morning all. Happy Friday. Before you get too consumed in the day's work, we've brought you the headlines from the major papers, to save you a bit of time. more »