archives

Welcome to the AdNews text archives collection, dating back to 1998.

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Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.


Joe Talcott departs News Limited

Joe Talcott.

News Limited's chief creative of News Lab Joe Talcott will leave the company tomorrow after seven years with the company. more »

AANA chairman Joe Talcott steps down

AANA chairman Joe Talcott.

AANA chairman Joe Talcott is stepping down from his role, to be replaced in an acting capacity by Inese Kingsmill. more »

Consumers overwhelmingly prefer online-only stores

Retailers are losing out on the online kitty with 48% of consumers more likely to frequently buy from online-only sites, compared to 17% for bricks and mortar stores' sites. more »

NEWS IN BRIEF: 31 January 2012

Speculation Facebook is days away from IPO l Dell re-appoints DGM l Indian state wants more Aussie tourists | VeNA appoints News Zealand general manager | Econsultancy report shows digital marketing on the rise more »

John Sintras celebrates 30 years at Publicis

Starcom chief executive John Sintras.

Starcom CEO John Sintras has celebrated 30 years with Publicis Group, during which time he has become one of the most influential figures in the Australian media industry. more »

Schweppes Australia drinks to Solo Man

Schweppes "Solo Man" campaign.

Schweppes Australia has launched a $4million campaign to promote its lemon soft drink Solo, bringing back Solo Man to Australian screens after almost 20 years. more »

Ed Smith departs News Ltd for Foxtel

Ed Smith.

News Limited group marketing director Ed Smith will tomorrow leave the company as British Sky Broadcasting senior marketer Corin Dimopoulos moves to Australia to take on his role. more »

'World first' for Oz radio measurement system

Image source: Wikimedia Commons.

The AANA and the MFA have welcomed changes by Commercial Radio Australia (CRA), which will see a trial of online data collection for radio ratings. more »

Honda opens Ferris Bueller time capsule

Honda has jump-started the Super Bowl ad blitz early with the online release of its mega-ad, an homage to 1980s teen classic Ferris Bueller. more »

AMY SMITH: Lessons learnt

Jenny Craig Australia & New Zealand managing director, Amy Smith.

Jenny Craig's controversial decision to sponsor Kyle Sandilands led to an unexpected social media backlash and a deeper understanding of the customers and brand, writes Amy Smith. more »

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