Welcome to the AdNews text archives collection, dating back to 1998.
Search for advertising, media and marketing news in Australia; find old stories about media, creative and digital agencies, as well as media owners and the world's top brands. Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the issues in the marcomms industry.
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Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.
17 May 2013
Eyewear giant Luxottica is moving ahead of the curve to future-proof its business with a company-wide ‘omni- channel’ strategy. Unnecessary? Premature? Not according to Anthea Muir, who says the group is not waiting for the bricks-and-mortar business to flounder before jumping on the digital horse. Paul McIntyre reports.
There are no safe bets in the magazine world, but there are bets with long odds that could pay off handsomely for those willing to try, writes Damian Francis.
It’s a crowded car market in Australia, but despite this Audi has reinvented itself with an array of intriguing models. Damian Francis speaks to Kevin Goult.
They’re the independent that few brands don’t want to work with, and their cachet just became much greater after winning the top gong at the AdNews awards. so what’s next? Damian Francis sits down with three of the partners, Justin Drape, Scott Nowell and Mark Green.
03 May 2013
The former mobile king hit bedrock, but it’s shaping up to begin the climb. Damian Francis spoke to managing director Matthew Ball.
The Economist is one of the longest-serving magazines in history. Now it’s pushing into a digital, paywalled world and has Australia in its sights. Damian Francis gets the bottom line from Inez Albert.
He’s learning Italian, designing a garden in the country, runs daily, has five teenagers and, oh yeah, leads a creative department. DDB Melbourne’s Darren Spiller sits down with Wenlei Ma.
As the reality TV season kicks into high gear, Damian Francis explains his confusion in more than 140 characters.
The global RockCorps project is making sound waves around the world. Paul McIntyre talks to the former private equity guy turned chief executive, Stephen Greene.
19 Apr 2013
One of the surprise breakout campaigns last year was metro’s ‘dumb ways to die’ by McCann – metro marketer Chloe Alsop is understandably ecstatic with its success. She reveals how it came about and what’s in store for the future of the brand to Damian Francis.
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