archives

Welcome to the AdNews text archives collection, dating back to 1998.

Search for advertising, media and marketing news in Australia; find old stories about media, creative and digital agencies, as well as media owners and the world's top brands. Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the issues in the marcomms industry. Only subscribers have access to the archives. Subscribe to AdNews

Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.

Mini pulled over by ad watchdog

15 May 2013

The ad watchdog has upheld a case against car brand Mini. It's not the woman giving the man 'the bird' that's the issue, despite driving one viewer to talk about throwing poo. Nope. Screeching tyres are the problem. more »

The Upfronts: Fox's turn, but Netflix ambushes the networks

15 May 2013

Mindshare's Melissa Fein reports from the Fox upfronts in New York, where the 'tough year' theme sounds eerily familiar. A cheeky stunt by Netflix causes traffic chaos for the networks. Foreshadowing? more »

Optus customers consuming more media

15 May 2013

Optus customers appear to be consuming more media as people use their phones more to access content. The telco posted quarter results to 31 March today. Postpaid numbers are up, revenues are down. more »

The great divide: Ellie Rogers backs the machines

15 May 2013

Ellie Rogers has challenged claims that machines won't take over media sales, reiterating her forecast that programmatic buying will take 70% of all "spots and dots" buying within five years. more »

Advertising's most irritating: You want to punch them, don't you...

15 May 2013

We all know how brilliant advertising is. But some ads make you agree with Bill Hicks. Tom Spicer, executive creative director at Arnold Furnace, doesn't hold back about five of the most irritating examples. more »

Clems Sydney hires new CD to spawn beautiful ad progenies

14 May 2013

Clemenger BBDO Sydney has promoted Luke Hawkins to creative director. He'll team up with Rebecca Carrasco to drive creative. The boss said he can't wait to see their offspring. You know, creative offspring. more »

NEWS IN BRIEF: 14 May 2013

14 May 2013

Exciting ABC news | Mayday! Mayday! | DDB boosts social intelligence unit more »

Star Trekking across the Twitterverse: Audi rakes in the Trekkies

14 May 2013

Spock versus Spock. That's what viewers want to see. At least, that's what the Viral Video Chart will tell you. Audi's ad has claimed top spot with Greenpeace, P&G, Red Bull and Samsung all in the mix. more »

Customers 'don't want everything you've ever done on mobile'

14 May 2013

Big brands must stop thinking people want everything they have ever put online in one place. Context is king, mobile is first and people aren't concentrating on what they are doing. You knew this, right? more »

Coke's Australia agencies say Santa 'still safe', under-12s ban no different

14 May 2013

Updated: Christmas is still on. Coca-Cola's decree last week that it would no longer advertise to children under 12 years old won't make any difference to its current strategy. Local agencies weren't even aware of it. more »