Welcome to the AdNews text archives collection, dating back to 1998.
Search for advertising, media and marketing news in Australia; find old stories about media, creative and digital agencies, as well as media owners and the world's top brands. Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the issues in the marcomms industry.
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Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.
26 Jul 2013
We are in the middle of the consumer age where the individual reigns supreme. Brands may say they understand the consumer, but many are overcomplicating the issue, argue Megan Brownlow and Marcel Fenez. Damian Francis reports.
PwC suggests you invest early in future trends even if revenue is not there yet, writes Damian Francis. Guess who is taking its advice?
Mitchells bought Visual Jazz. Aegis bought Mitchells. Dentsu bought Aegis. But when it comes to Konrad Spilva, no network will stop him speaking his mind, as
Damian Francis finds out.
12 Jul 2013
You probably haven’t heard of them but Anthony Farah and Michael McKeon are building a business model most agency bosses dream of. They’re designing and launching their own products at the same time as working with blue-chip marketers. Paul McIntyre takes a peek.
Marketing types are obsessed with being ‘progressive’ in social media and consumer brand engagement, but they’re headed for a train crash. The realisation is growing that consumers really don’t care about deep involvement with brands. Paul McIntyre reports.
Hold on, Twitter isn’t what it seems to be and publishers are investing in magazine redesigns? Damian Francis tries to get his head around the craziness.
Physical media dying? Gaming is just for kids? Wrong! The console is still king, and Microsoft is set to let loose its new steed, the Xbox One. Jeremy Hinton speaks to Damian Francis.
The new-look AdNews is leaner, sharper and hopefully more engaging. The market is tough, but we’re digging our heels in, writes Paul McIntyre.
What the hell is a bloke from Oracle, an IT geek freak, doing in Newsmaker? Short answer: the geeks are taking over. But even Michel Van Woudenberg needs marketing teams and agencies to make this new fusion of IT and marketing sing. Paul McIntyre gets an inside run.
28 Jun 2013
The cries of ‘too many agencies’ have died down. The time is ripe for young go-getters to take the leap and start their own business, writes Damian Francis.
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