archives

Welcome to the AdNews text archives collection, dating back to 1998.

Search for advertising, media and marketing news in Australia; find old stories about media, creative and digital agencies, as well as media owners and the world's top brands. Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the issues in the marcomms industry. Only subscribers have access to the archives. Subscribe to AdNews

Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.

News Ltd, Foxtel-MCN super sales group floated

08 May 2013

Market speculation has been building for months that News Limited has been flirting with the idea of forming a super advertising sales group, combining its pay TV, newspaper, magazine and online assets. more »

IdeaWorks loses Optus retail business to M&C Saatchi

08 May 2013

EXCLUSIVE: IdeaWorks has lost the last of its remaining Optus business with M&C Saatchi the beneficiary, AdNews understands. The Y&R-owned firm had handled in-store collateral for the firm. more »

Coke fires back at Coles

08 May 2013

Coca Cola Amatil managing director Terry Davis has fired back a salvo at Coles boss Ian McLeod in an ongoing war of words between the two companies. more »

NEWS IN BRIEF: 8 May 2013

08 May 2013

OnTheHouse adds three new advertisers | The Sweet Shop teams up with Shrek, Narnia directors | Ben Buckley scores senior Foxtel role | AAMI drinks a Martini | Bauer gets beautiful | e2 puffs up with two new recruits | SBS trumps Tour De France with more coverage more »

Consumers just don't rate brands' social marketing

08 May 2013

Leo Burnett social media director Nicola Swankie said brands need to think more about why people would care about their social content and give them reason to share after research suggested consumers don't rate it. more »

Zac Martin only has 10 days left, please donate now to fund a cure...

08 May 2013

...to not being able to stack enough beer in your fridge. CumminsRoss Melbourne digital strategist Zac Martin is dying... to bring his new invention to life. more »

Target marketing boss Lee Applbaum exits

08 May 2013

EXCLUSIVE: Target Australia general manager marketing Lee Applbaum has left the company after less than nine months in the role, as the retailer continues to struggle against its rivals. more »

News to launch paywalls in May and discount print bundles

08 May 2013

News Limited will attempt to shore up print sales by bundling papers with online subscriptions at a discount. Paywalls will for its mastheads will roll out over the next two months. more »

To boldly something something: Audi does Star Trek with Spock vs Spock ad

08 May 2013

Ahead of Star Trek: Into Darkness hitting cinemas tomorrow, car manufacturer Audi has released a new online ad featuring Old Spock versus New Spock in a battle of wits. more »

Nice not-for-profits urged to get nasty as NDIS looms

08 May 2013

With the government's NDIS on the way, not-for-profit disability service providers are facing an onslaught of competition from the private sector. The message to NFPs is clear: get your act together. more »