Welcome to the AdNews text archives collection, dating back to 1998.
Search for advertising, media and marketing news in Australia; find old stories about media, creative and digital agencies, as well as media owners and the world's top brands. Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the issues in the marcomms industry.
Only subscribers have access to the archives. Subscribe to AdNews
Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.
09 Aug 2013
Get ready for a massive shake-up in the power players of the Australian media industry. This year it’s all about the front-facing people’s people, not the execs who sit behind closed doors counting their coins. And like never before, content truly is king.
Anyone can do content. The trick is doing good content. Now more than ever the creators are getting the kudos, and deservedly so, writes Damian Francis.
Dominic Proctor has $90 billion in media budgets to allocate annually – $25 billion in digital. He hinted something very big was going down during a visit to Australia last month and a global $35 billion mega-merger between Publicis and Omnicom followed. Paul McIntyre, however, missed the tip.
Calling people who pirate TV content ‘thieves’ ignores the problem. History shows people are more than happy to pay if there’s a better alternative, writes Wenlei Ma
Australia has a love-hate relationship with the tagline, but for Jonathan Kerr, it’s music to his ears. Damian Francis finds out if he’ll ever stop playing it.
Charles Vallance thinks we’re looking to a full-service future with a twist. And he does care to elaborate. Damian Francis listens up.
26 Jul 2013
We are in the middle of the consumer age where the individual reigns supreme. Brands may say they understand the consumer, but many are overcomplicating the issue, argue Megan Brownlow and Marcel Fenez. Damian Francis reports.
PwC suggests you invest early in future trends even if revenue is not there yet, writes Damian Francis. Guess who is taking its advice?
Mitchells bought Visual Jazz. Aegis bought Mitchells. Dentsu bought Aegis. But when it comes to Konrad Spilva, no network will stop him speaking his mind, as
Damian Francis finds out.
Regulation may not be the sexiest topic in the world, but unfolding developments in the kids marketing space could have a major impact on big-name brands like Kellogg’s, Sanitarium, Nestlé and Wrigley. David Blight investigates.
Yaffa Publishing Group
17-21 Bellevue Street
Surry Hills NSW 2010
Ph: 02 9281 2333
Fax: 02 9281 2750
AWS Cloud Management
and Managed Hosting
powered by Bulletproof