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Welcome to the AdNews text archives collection, dating back to 1998.

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Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.


Consumers overwhelmingly prefer online-only stores

31 Jan 2012

Retailers are losing out on the online kitty with 48% of consumers more likely to frequently buy from online-only sites, compared to 17% for bricks and mortar stores' sites. more »

NEWS IN BRIEF: 31 January 2012

31 Jan 2012

Speculation Facebook is days away from IPO l Dell re-appoints DGM l Indian state wants more Aussie tourists | VeNA appoints News Zealand general manager | Econsultancy report shows digital marketing on the rise more »

John Sintras celebrates 30 years at Publicis

Starcom chief executive John Sintras.

31 Jan 2012

Starcom CEO John Sintras has celebrated 30 years with Publicis Group, during which time he has become one of the most influential figures in the Australian media industry. more »

Schweppes Australia drinks to Solo Man

Schweppes "Solo Man" campaign.

31 Jan 2012

Schweppes Australia has launched a $4million campaign to promote its lemon soft drink Solo, bringing back Solo Man to Australian screens after almost 20 years. more »

Ed Smith departs News Ltd for Foxtel

Ed Smith.

31 Jan 2012

News Limited group marketing director Ed Smith will tomorrow leave the company as British Sky Broadcasting senior marketer Corin Dimopoulos moves to Australia to take on his role. more »

'World first' for Oz radio measurement system

Image source: Wikimedia Commons.

31 Jan 2012

The AANA and the MFA have welcomed changes by Commercial Radio Australia (CRA), which will see a trial of online data collection for radio ratings. more »

Honda opens Ferris Bueller time capsule

31 Jan 2012

Honda has jump-started the Super Bowl ad blitz early with the online release of its mega-ad, an homage to 1980s teen classic Ferris Bueller. more »

AMY SMITH: Lessons learnt

Jenny Craig Australia & New Zealand managing director, Amy Smith.

31 Jan 2012

Jenny Craig's controversial decision to sponsor Kyle Sandilands led to an unexpected social media backlash and a deeper understanding of the customers and brand, writes Amy Smith. more »

MAT BAXTER: Time for the King to abdicate

UM chief executive, Mat Baxter.

31 Jan 2012

He might still bring in the ratings, but advertisers won't touch Sandilands with a ten-foot pole. It's time for King Kyle to give up the throne. more »

Brand experts mixed on fate of Apple brand in Australia

31 Jan 2012

Branding experts have expressed mixed opinions about whether the poor working conditions uncovered in technology giant Apple's Chinese factories will have impact. more »

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