archives

Welcome to the AdNews text archives collection, dating back to 1998.

Search for advertising, media and marketing news in Australia; find old stories about media, creative and digital agencies, as well as media owners and the world's top brands. Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the issues in the marcomms industry. Only subscribers have access to the archives. Subscribe to AdNews

Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.

AANA: There's a problem with marketing innovation

20 May 2013

The AANA has wheeled in "serial entrepreneur" Creel Price to address some of the biggest issues facing blue-chip marketers on innovation at its annual forum to be held this Thursday in Sydney. more »

Money, money, money: Media salespeople not feeling the Eurovision love

20 May 2013

ABBA sang it back in 1976. "I work all night, I work all day, to pay the bills I have to pay, and still there never seems to be a single penny left for me." Today media salespeople are saying the same thing. more »

NEWS IN BRIEF: 20 May 2013

20 May 2013

Lavender promotes | Seven scores ratings goal | Nescafe pop-up store touring Aus more »

UK media baron sets sights on Australian launch with Mail Online

20 May 2013

The proprietor of powerhouse UK media group, the Daily Mail and General Trust (DMGT), has signalled he is eyeing up to launch the Mail Online in Australia. It appears they're all heading over - and Asia's next. more »

Yahoo! on the verge of buying Tumblr for US$1.1 billion

20 May 2013

Yahoo! is a day closer to buying hip blogging platform Tumblr for US$1.1 billion, but local firms have warned that it's all about how it does the advertising, and that there is a risk for brands getting the mickey ripped. more »

60 second briefing: What the papers say

20 May 2013

It's the news - condensed for you. Here's what the major newspapers are reporting today. more »

Coles trumps Woolies in loyalty battle, but half of customers 'up for grabs'

20 May 2013

New research has shone light on how Australians feel about customer loyalty programs - in terms of 'mind-share' at least, Coles Flybuys has topped the list. more »

BlueScope Steel forges ties with Slingshot, cuts loose Ikon

20 May 2013

EXCLUSIVE: Steel manufacturer BlueScope has appointed Slingshot Media Ventures to its $4 million media account, replacing Ikon Communications. more »

Viewability - coming to a media budget conversation near you?

20 May 2013

Viewability could be the next metric adland hangs its hat on. In the US, an ad is considered viewed if at least 50% loaded for one second. But results vary and the IAB wants help to work out how to audit. more »

Kath & Kim Kountdown didn't make number one for Seven

20 May 2013

Kath & Kim weren't enough to grab the eyeballs last night as news and current affairs held their grip on audiences, according to OzTam figures. The Eurovision final gave SBS a boost. more »