archives

Welcome to the AdNews text archives collection, dating back to 1998.

Search for advertising, media and marketing news in Australia; find old stories about media, creative and digital agencies, as well as media owners and the world's top brands. Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the issues in the marcomms industry. Only subscribers have access to the archives. Subscribe to AdNews

Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.

Changing of the guard: Tony Danker takes on Aussie establishment

14 Jun 2013

With 39 million unique users, it's the world's third-largest English language newspaper website - and now it's here. Should Fairfax and News be worried? more »

Rachael Taylor's all pillow talk in next Bonds ad

14 Jun 2013

Bonds has launched the second instalment in its branded short film series starring actress and ambassador Rachael Taylor. If you thought the first was awkward, this one takes it to another level. more »

Telstra ramps up assault on traditional publishers

14 Jun 2013

Telstra has upped the ante on its challenge to the editorial establishment with its NRL news hub. It's advertising for dozens of positions in editorial, video content, bloggers and other content producers. more »

How to be a leader: Talk straight, take responsibility and get staff to follow you

14 Jun 2013

Take responsibility, bring people with you, don't talk rubbish. Control costs, solve problems, have a healthy attitude to risk and you'll be a leader, Nigel Marsh and Megan Brownlow told the MFA's 5+ community. more »

Data or creativity? Creativity or data? ADMA says, porque no los dos?

14 Jun 2013

This is it. The one you've been waiting for. The webinar to end all webinars. The Big Cheese. El Queso Grande. (Also it's free.) more »

Myspace: Just one big party?

14 Jun 2013

Myspace. It's back - but you know that. And here's the $20 million ad campaign, showing celebrities and musicians at an out-of-control hipster party, to recruit users. more »

The worst business handshake you've ever encountered

14 Jun 2013

That limp, clammy handshake. Yeah, we've all been there, wondering if the offender skipped Business 101. But there are more. The wrestler, the phantom and the lobster claw. Check out this handy guide. more »

TMS sets digital content test to prove bespoke approach beats blanket

14 Jun 2013

TMS has set out to prove that digital content made for specific channels beats the blanket approach. It's pitting two TrueView ads for Toyota against each other on YouTube. Six days in, guess which is winning? more »

Ragtrader magazine goes Live to define success and failure in fashion

14 Jun 2013

Australian fashion business journal and AdNews sister title Ragtrader has launched a conference series on the back of its 40th anniversary, revealing a speaker line-up of industry powerbrokers. more »

Sexy ads, sexism, Pamela and Coke: Why the double standards?

14 Jun 2013

Take two ads. Both feature scantily clad actors, their bodies wet with an edible substance. Slow-motion camera shots highlight their physiques as they shoot sultry stares. So can you spot the difference? more »