Welcome to the AdNews text archives collection, dating back to 1998.
Search for advertising, media and marketing news in Australia; find old stories about media, creative and digital agencies, as well as media owners and the world's top brands. Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the issues in the marcomms industry.
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Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.
09 Aug 2013
Calling people who pirate TV content ‘thieves’ ignores the problem. History shows people are more than happy to pay if there’s a better alternative, writes Wenlei Ma
Australia has a love-hate relationship with the tagline, but for Jonathan Kerr, it’s music to his ears. Damian Francis finds out if he’ll ever stop playing it.
Charles Vallance thinks we’re looking to a full-service future with a twist. And he does care to elaborate. Damian Francis listens up.
Get ready for a massive shake-up in the power players of the Australian media industry. This year it’s all about the front-facing people’s people, not the execs who sit behind closed doors counting their coins. And like never before, content truly is king.
Anyone can do content. The trick is doing good content. Now more than ever the creators are getting the kudos, and deservedly so, writes Damian Francis.
Dominic Proctor has $90 billion in media budgets to allocate annually – $25 billion in digital. He hinted something very big was going down during a visit to Australia last month and a global $35 billion mega-merger between Publicis and Omnicom followed. Paul McIntyre, however, missed the tip.
26 Jul 2013
The Twitter revolution for brands may well be real, but perhaps not in the way they thought, writes Brendan Coyne.
Rarely does Facebook roll over for anyone but with 600 million fans worldwide, Manchester United is different. Jonathan Rigby makes no apologies for not being ‘pressured’ into social media – or big data for that matter. Paul McIntyre reports.
Regulation may not be the sexiest topic in the world, but unfolding developments in the kids marketing space could have a major impact on big-name brands like Kellogg’s, Sanitarium, Nestlé and Wrigley. David Blight investigates.
We are in the middle of the consumer age where the individual reigns supreme. Brands may say they understand the consumer, but many are overcomplicating the issue, argue Megan Brownlow and Marcel Fenez. Damian Francis reports.
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