Gaming retailer EB Games has appointed direct marketing agency Lavender to its creative account, as the brand readies a “big project” later this year.
Lavender becomes the retailer’s first retained agency, as it previously handled its creative duties in-house.
Lavender, which previously worked on SMS and email marketing projects for EB will commence work on a significant below-the-line project to launch in August.
EB Games national brand and marketing manager Debra McGrath said the retailer has not engaged in heavy above-the-line advertising, preferring to use its 371 Australian and 41 New Zealand storefronts as its main marketing platform. It also has an extensive customer database for DM communications.
Of Lavender’s appointment, McGrath said: “We have some really exciting projects in the works and we could not think of a better agency to engage with to bring these projects to life.”
Lavender managing director Rebecca James added: “This partnership is perfect for Lavender – leveraging our skills in design, messaging and systems development. We’re also incredibly excited to be marketing such a great brand.”
Lavender has also retained the retail and business side of Westpac’s creative account this week, and picked up
accounts from ice cream retailer Wendy’s and regional pay TV operator Austar
earlier this year.
Wenlei Ma
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