AdNews Newsletter
“Enter crave_ware, an AI software we’ve built into a t-shirt that actively listens to your stomach via an in-built microphone."
The integrated campaign features online, radio, social, out-of-home and film.
The partnership is an extension of Panadol’s Let’s Rethink Care brand platform introduced last year.
The interactive story responds to energy consumption via smart meter data.
The campaign was created by whiteGREY Melbourne.
The campaign was created by whiteGREY.
The campaign, created by whiteGREY Melbourne, addresses "ambiguous loss".
This is the first tactical campaign created by whiteGREY since winning the account earlier this year.
Coinciding with World Elephant Day, the campaign includes the Ele-tee and a children's animation to shed life on Elephant extinction.
A new-look website and logo and the roll out of a brand campaign in the coming months.
GSK Consumer Healthcare Australia worked with whiteGREY to create a new brand campaign for Panadol as consumers change their approach to pain relief.
Hawaiian Airlines worked with WPP AUNZ agencies whiteGREY and MediaCom to bring to life its new brand platform.
WhiteGrey Melbourne's latest campaign, Unmissable, raises awareness during National Missing Persons Week by re-imagining the modern-day milk carton.
Comedian Celeste Barber puts her spin on Royal Caribbean cruise liner activities on dry land.
Volvo partnered with WhiteGrey to create a 'Living Seawall' in the fight against plastic pollution in our oceans.
