Digital strategy agency Zuni has kicked off the new year with a slew of new clients including Random House and the Australian Human Rights Commission.
Random House has recruited Zuni to develop its digital strategy as the publishing industry undergoes significant change in the digital era.
Random House marketing and publicity director Brett Osmond said: “In an increasingly sophisticated and competitive market we have set ourselves an ambitious agenda to build on the scale and quality of all our digital marketing. We are very excited to be working with Zuni to examine, test and refine our plans to maximise the return on our efforts.”
The Australian Human Rights Commission hired Zuni following a tender process to develop digital strategy and creative to support its anti-racism program.
Additionally, The Australian Institute of Company Directors and Trax model car maker Top Gear have appointed the agency to develop digital strategy.
Top Gear chief executive Brett Jacobson said: “Zuni's ability to work across our business and help with all aspects of digital appealed to us, especially their ability to mix technical understanding with business process flows and customer engagement.”
Zuni managing director Mike Zeederberg said: “It's exciting to start the year off with some amazing projects and clients, and our model of providing clients with top class digital strategu and planning across all digital areas, which can easily integrate with their existing production arrangements is appealing to a number of different businesses.”
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