ZO predicts strengthened global ad spend

ZenithOptimedia has forecast global advertising growth will strengthen over the next two years, with the local market to hit US$13.8 billion by 2014.

The ZO forecast has suggested ad expenditure growth will jump from 3.8% in 2012 to 4.6% in 2013 and 5.2% in 2014.

ZO has predicted the market will hit US$525 billion in 2013.

Meanwhile, the Australian market will reach US$13.7 billion by 2014.

ZenithOptimedia Group global chief executive officer Steve King said: “Advertisers are broadly continuing to invest, despite the global economic concerns and issues.

“However, they are seeking to ensure that any expenditures are delivering strong return on investment. The US continues to deliver solid growth. This, combined with the growth in developing markets and in digital media, has helped mitigate the drop in eurozone spending.”

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