Yahoo!7 has recruited E*Trade managing director, Stuart Sayers, as group chief operating officer to drive the company's transactional agenda.
Sayers has been at investment company E*Trade for over three years and before that, served as group general manager – strategy for parent company banking giant ANZ. He has also worked for McKinsey & Company and Procter & Gamble.
Sayers' appointment comes at a time when Yahoo!7 has shifted its focus to be a more transactional business.
While Sayers' role is newly-created, Yahoo!7 did previously have a chief operating officer, Bruno Fiorentini, who joined Microsoft in 2010. Yahoo!7 communications and trade manager Amanda Millar said Sayers' position is different to Fiorentini's as the business had changed so much in the intervening period.
Yahoo!7 chief executive, Rohan Lund, said: “Stuart is an outstanding talent and will bring a valuable set of skills in managing transactional businesses, understanding complex operations and business transformation to help scale the business to deliver on the vision of Yahoo!7.
“We've come a long way in the past few years and the Yahoo!7 group has grown substantially across a number of digital brands and a diverse revenue mix. Digital advertising is increasingly becoming just one component of our business. We've come to realise that every visitor to Yahoo!7 is an opportunity for a transaction, not just an ad impression.”
Earlier this week, Yahoo!7 launched an app for Seven Network's My Kitchen Rules program.
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