The Xbox One could see The Voice auditions being conducted in living rooms all over Australia according to Mi9 managing director Matt James. It could even enable spin-off series of user-generated content. Votes could be taken though facial recognition functions and emotional engagement of the audience could be measured by taking their pulse through capillaries around their eye.
The new console could also form part of a new cross-channel audience measurement panel that combines reach and engagement. The firm said it would release more detail later this year but the structure is currently being ironed-out. It will involve OzTam.
The same technology could also deliver similar measurements to brands that can create integrated experiences on the unit. Users would have to opt in, but Mi9 is working on an appropriate rewards structure that would build on Nine Rewards. A new scheme is currently in trials, said Jones.
There are around 1.2 million connected Xbox units in Australia. A fraction of those users taking part in any new panel could create significant scale should they convert to the new console.
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